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ECG Lead Localization of MI:
| Leads with ST Elevation | Location | Artery |
|---|---|---|
| V1–V4 | Anterior | Left Anterior Descending (LAD) |
| II, III, aVF | Inferior | Right Coronary Artery (RCA) |
| I, aVL, V5–V6 | Lateral | Left Circumflex (LCx) |
| V1–V2 (tall R waves) | Posterior | RCA or LCx |
- Door-to-ECG: \(\leq 10\) minutes
- Door-to-balloon (PCI): \(\leq 90\) minutes
- Door-to-needle (thrombolysis): \(\leq 30\) minutes (if PCI unavailable)
This three-blank question requires identifying the logical relationship between ideas.
Blank (i): The sentence says these truths “sounded _____ but come to seem profound.” The contrast needs a word meaning the opposite of profound — something that initially sounds obvious or unimpressive. Banal means commonplace, unoriginal, or dull. A banal-sounding truth that becomes profound is the classic “deceptively simple” insight. “Deep” and “portentous” both imply weightiness — the opposite of what’s needed here.
Blank (ii): Since all historical knowledge flows from written documents, those documents carry enormous importance. Consequence means importance or significance. “Antiquity” relates to age (not the point), and “simultaneity” means occurring at the same time (irrelevant).
Blank (iii): The paradox is that more material makes the subject harder to pin down. Elusive means hard to grasp or define — perfect. “Contemporary” means modern (irrelevant), and “circumstantial” means based on indirect evidence (doesn’t fit the logic).
Correct Answers: Blank (i) = C (banal), Blank (ii) = D (consequence), Blank (iii) = G (elusive).
SWOT Analysis stands for: Strengths, Weaknesses, Opportunities, Threats. It is a strategic planning tool used as part of the situational analysis in the first step of the PR process (“Defining PR Problems”). In the PR context:
- Strengths: Internal positive factors — what the organisation does well
- Weaknesses: Internal negative factors — areas of improvement needed
- Opportunities: External positive factors — favourable trends or situations the organisation can exploit
- Threats: External negative factors — risks from competitors, regulations, or public perception
The SWOT analysis is the diagnostic foundation of the PR campaign. Without understanding the current situation comprehensively, the subsequent strategy, implementation, and evaluation steps cannot be done effectively. SWOT was originally developed as a general business strategy tool and has been widely adopted across public relations, marketing, and management.
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