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Lasswell's formula is one of the most widely cited early models of mass communication. The sociologist Harold Lasswell (1948) proposed analysing mass media by asking five questions, each of which corresponds to a distinct field of scholarly inquiry:
- Who? โ Control Research (who owns, controls, and regulates media)
- Says What? โ Content Research (what messages are being sent)
- In What Channel? โ Medium Research (the technology used to transmit)
- To Whom? โ Audience Research (who is receiving the message)
- With What Effect? โ Effects Research (what impact does the message have)
Lasswell was primarily concerned with mass communication and propaganda, so his model is designed to direct researchers toward the kind of systematic inquiry needed to understand and evaluate media power.
Which statements about capital income and revenue income are correct?
- Revenue income includes amounts received from renting out part of business premises.
- Capital income includes amounts received from the sale of non-current assets.
- Capital income includes loans taken by a business.
Option B (1 and 2 only) is correct.
- Statement 1 (True): Rental income is regular and recurring โ revenue income.
- Statement 2 (True): Proceeds from selling a non-current asset are a one-off receipt โ capital income.
- Statement 3 (False): Loans are liabilities, not capital income.
The volume of a cube is 64.
Compare:
Column A: The area of the base of the cube
Column B: $32$
For a cube with volume $V = s^3 = 64$, the side length is $s = \sqrt[3]{64} = 4$.
The base of a cube is a square, so its area $= s^2 = 4^2 = 16$.
Column A = 16, Column B = 32.
Since $16 < 32$, Column B is greater.
Which aldehyde is most reactive toward nucleophilic addition?
Formaldehyde (HCHO) has no alkyl group to donate electrons, so the carbonyl carbon is most electrophilic (least steric hindrance, smallest +I effect).
- For $He^{+}$, atomic number $Z = 2$.
- The second excited state corresponds to $n = 3$.
- $E_{3} = -13.6 \times \frac{2^{2}}{3^{2}} = -13.6 \times \frac{4}{9}$
- $E_{3} \approx -6.04 \text{ eV}$
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