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Static meanings is one of the behaviours of language that the textbook identifies as a communication problem. Languages attach meanings to words and associate characteristics with people, places, or groups — and these associations can persist long after they are no longer accurate or fair. The textbook gives these illustrative examples:
- A university classmate once regarded as “nuts” is still referred to as such by friends even years after he has matured and changed
- A traveller cheated once in a foreign country continues to call all people of that nation “cheats” decades later
- Historical ruling tribes described with certain characteristics have their descendants judged by those same labels for generations
This is contrasted with natural sciences like physics or chemistry, where measurements change objectively as conditions change. Language has no such automatic update mechanism — human bias preserves outdated associations, harming communication and perpetuating injustice.
How many litres of water must be added to 1 litre of a pH 1 HCl solution to raise the pH to 2?
pH 1 means $[\text{H}^+] = 0.1\ \text{M}$; pH 2 means $[\text{H}^+] = 0.01\ \text{M}$.
Using dilution formula $C_1V_1 = C_2V_2$:
$0.1 \times 1 = 0.01 \times V_2$
$V_2 = 10\ \text{L}$
Volume of water to add $= V_2 - V_1 = 10 - 1 = \mathbf{9.0\ \text{L}}$
Modern propaganda theory classifies propaganda by attribution — how transparent the source is:
- White Propaganda: The source is clearly and truthfully identified. The audience knows who is speaking. Example: Voice of America broadcasting under the U.S. government's name.
- Grey Propaganda: The source is concealed or not attributed. The message is presented as coming from a neutral or independent party, making it seem more credible than if it came from an identified propaganda agency. Unsigned articles, planted stories in media, and anonymous pamphlets are examples.
- Black Propaganda: The message is falsely attributed to a hostile or enemy source, designed to embarrass that source, undermine its credibility, or provoke it into harmful actions. It is subversive and deceptive by design, typically produced by intelligence agencies. An example is forged letters attributed to enemy commanders.
Harold Lasswell defined propaganda as “the management of collective attitudes by the manipulation of significant symbols.”
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